Types of Link

March 5th, 2010

To make links for a website is a major part of Search Engine Optimization campaign. Website Linking means having other sites pointing to your site. It is basically a process of building backlinks to your site. This process of link building really helps in your website getting indexed in all major search engines like Google, Yahoo & MSN (Bing). There are many ways by which you can have other sites contain your website link:

Social Bookmarking:
Social bookmarking is a method for Internet users to store, organize, search, and manage bookmarks of web pages on the Internet with the help of metadata. Sites such digg, del.icio.us, stumble upon, squidoo, furl etc. are some well know social bookmarking sites. These sites help in creating backlinks to your website.

Article Marketing:
In this process, you write articles with content related to your website and give your link in the resource box that is provided at the bottom of the article. So, if your article is good, people reading your article might want to visit the link provided in the resource box.

Website directories:
A web directory or link directory is a directory on the World WideWeb. It specializes in linking to other web sites and categorizing those links. You can submit your website link to directories with a good pagerank.

Blogs:
You can create free blogs at wordpress or blogspot with content related to your website and put your website links in the blog which results in backlinks to your site.

Blogs Comments:
You can make comments on the blogs related to your website and put your website link in each comment you post.

Forum posts:
This is a very important means of link building. In this process, you post your own thread or reply to somebody else’s thread. You do this with your link in your signature. This is at the bottom of each post you make. If other people who are part of the forum like your posts and threads, they might even visit your link. In addition, each post gives a backlink to your website.

Calculating Bounce Rate

February 23rd, 2010

Bounce Rate is expressed as a percentage. To calculate bounce rate, take the number of single-page visits and divide by the total number of visits, then multiply by 100.

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Vsp = Visit of Singe Page/Single time

Vt = Visit of Total page

If, on one day, a page receives 240 visits and 160 are bounces, and the next day receives 240 visits and 210 bounces, the bounce rates would be 66.67% and 87.5%, respectively. Although on the second day, the page had more bounces numerically, the bounce rate expressed as a percentage makes it easy to compare the data meaningfully and to see that the second day had a none favorable bounce rate.

Link Building/Link Popularity

February 5th, 2010

Page Rank is the measure of importance Google assigns to a Web page on a scale of 1 to 10.
You can check the PageRank value of every page you visit by downloading the Google Toolbar.

Google’s founders, Sergey Brin and Larry Page, formulated a Search Engine algorithm that shifted the ranking weight to off-page factors. They developed a formula called PageRank, in which the algorithm counts the number of sites that link to a page and then assigns the page an importance score on a scale of 1-10. The higher the number and importance of sites that link to your page, the higher the PageRank of your Web site.

What is Link Popularity?
Link Popularity refers to the number of links pointing TO your site FROM other sites on the Web.
The Search Engines consider your site more important and rank it higher if several other sites link to your site.

Quality links means links from related pages and with high rankings in search engines.
Building Quality and Relevant back links is a dual advantage where you attract vistors from the reciprocal linking site and simultaneously boost your websites Page Rank.

Types of links
There are two types of links you can establish on the web.

Reciprocal links
Link exchange is an easier way to establish links from other websites to your website.
In link exchange process, you trade links with prospective partner sites by offering a link to their site from your own site.
This method is a fast way to establish several hundred links to your website. However, it may not get you great benefits.

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One-way links
To establish ‘only-incoming’ links also called ‘one-way links’ or ‘Non-Reciprocal links’.
Only incoming links are the links established on the other websites where you do not need to link back to them.

inbound-link

There are various compelling reasons and methods to establish such one-way links which include linking back from a different website that you may own, publishing articles on sites, content syndication, listing in trade directories and giving out press releases in news networks.

out-bound-link

Why links are so important
Now these days, inbounds links are the one of most important factor for getting a high keyword ranking, the most search engines are ranking their search result on the link popularity from your site.
Not the quantity from the links, but the quality of those links is important.

Click here download Google Page Rank tool through you can measure Page rank of a webpage.

Title Tag and Meta Description Length for Google,Yahoo,Bing& Ask

January 21st, 2010

Google Title Length and Meta Description Length

Google shows 69 Characters (Including Spaces) for Page Title.

Google shows 156 Characters (Including Spaces) for Meta Description.

It should also be known that if you don’t include a Meta Description or if Google feels a better description for your page could be given by using a web snippet, then the description shown can be up to 320 characters. Of course, they won’t be the characters that you choose so they might not best represent what you wish your audience to see in the SERP’s.

Yahoo Title Length and Meta Description Length

Though I couldn’t find an official number from Yahoo, I have seen that

Yahoo shows up to 72 Characters (Including Spaces) for a Page Title. (PDF’s up to 75 characters).

Yahoo shows up to 161 Characters (Including Spaces) for Meta Description.

Bing Title Length and Meta Description Length

According to  the  Bing Webmaster Blog

Bing shows 65 Characters (Including Spaces) for a Page Title Tag.

Bing shows up to 150 Characters (Including Spaces) for Meta Description Tag.

Ask.com Title Length and Meta Description Length

Ask shows 69 Characters (Including Spaces) for an SEO Page Title.

I’ve never seen Ask.com use the meta description tag for it’s results. Instead it pulls a snippet of text from the page and can commonly display around 312 characters for a description.

Wish you a Merry Christmas and Prosperous New Year

December 31st, 2009

xmas-card

Stress Management

December 18th, 2009

Stress Mgt Ppt

WorkPlace Etiquette

October 13th, 2009

Workplace Etiquette Part 1 206

Team Work: Working in a team in Organisation

October 5th, 2009

Teamwork 219

Designing Search Engine Friendly website

September 24th, 2009

This is presentation on how can you design SEO friendly websites.

Designing Search Engine Friendly Websites

XForms is the next generation of HTML forms - Intro

June 14th, 2009

XForms is the next generation of HTML forms and they use XML to create input forms on the Web.

Why XForms?

* XForms is the next generation of HTML forms
* XForms is richer and more flexible than HTML forms
* XForms will be the forms standard in XHTML 2.0
* XForms is platform and device independent
* XForms separates data and logic from presentation
* XForms uses XML to define form data
* XForms stores and transports data in XML documents
* XForms contains features like calculations and validations of forms
* XForms reduces or eliminates the need for scripting
* XForms is a W3C Recommendation

XForms Is The Successors Of HTML Forms

Forms are an important part of many web applications today. An HTML form makes it possible for web applications to accept input from a user.

Today, ten years after HTML forms became a part of the HTML standard, web users do complex transactions that are starting to exceed the limitations of standard HTML forms.

XForms provides a richer, more secure, and device independent way of handling web input. We should expect future web solutions to demand the use of XForms-enabled browsers (All future browsers should support XForms).

XForms Separate Data From Presentation

XForms uses XML for data definition and HTML or XHTML for data display. XForms separates the data logic of a form from its presentation. This way the XForms data can be defined independent of how the end-user will interact with the application.

XForms Uses XML To Define Form Data

With XForms, the rules for describing and validating data are expressed in XML.

XForms Uses XML To Store And Transport Data

With XForms, the data displayed in a form are stored in an XML document, and the data submitted from the form, are transported over the internet using XML.

The data content is coded in, and transported as Unicode bytes.

XForms Is Device Independent

Separating data from presentation makes XForms device independent, because the data model can be used for all devices. The presentation can be customized for different user interfaces, like mobile phones, handheld devices, and Braille readers for the blind.

Since XForms is device independent and based on XML, it is also possible to add XForms elements directly into other XML applications like VoiceXML (speaking web data), WML (Wireless Markup Language), and SVG (Scalable Vector Graphics).

XForms Is A W3C Recommendation - XForms 1.0 became a W3C Recommendation in October 2003.