Archive for the ‘SEO’ Category

6 Tips to increase site traffic

May 7th, 2010

It is very important to increase site traffic because site visitors are core part for any site to become successful.So here are some tips to increase your site traffic. Hope these will help you.

Tips to increase site traffic/visitor:

1: Use of meta tags:
Meta tags help in almost doubling your site traffic .For example, suppose, you are just a new blogger and receiving almost 300 hits/ visitors per day without use of meta tags…then after use of meta tags, you’ll receive your daily visitors around 550-600.

The two things to be followed in using meta tags are:

a. Meta tags content should be most relevant to your site and

b. Meta tags should contain popular keywords which will drive heavy traffic to your site.

If you are using meta tags, but not receiving good traffic, then  just recheck your meta tag content and optimize it as explained above.

2.Use of approapriate keywords:
If you want to receive good amount of traffic/visitors from search engines, then you should have good search position in search engine results possibly in 1-20 positions. For this, use of meta tags alongwith good concentration of keywords in articles is necessary. This concentration of keywords should be optimum as overuse may lead to penalization by search engines as you are considered a spammer. You can use good “keyword detection tool” to know the approapriate keywords to be used. Even Google adwords perfectly serves this purpose which can be found at:

Google adwords
Just find your proper keywords and then sprinkle these keywords in your article. Remember to add decent amount of keywords at start and end of article. This helps you in achieving good position in search engine results.

3. Submit articles to directories:
Submitting articles to directories help us in increasing site visitors/hits in two ways:

a.we receive visitors from the directories itself ie if you submit your article to say ezine articles directory, then you are bound to receive visitors from “ezine articles”.

b. The second reason is actually more important and that is Pagerank(PR). Articles submission helps in improving your site PR as it helps in increasing your pagerank. Larger the pagerank, larger the site traffic.

Here’s is a list of directories which use the most:
Ezineartilces
humsurfer.com
indiasphere.net
wikio.com
tipd.com
mixx.com

4. Social bookmarking:

Nowadays, every netizen is well approached with this term. But it wiil definetly help you to get good traffic.

5. Feeds:

Feeds are actually meant for attracting traffic by just allowing them to read your articles or only titles and they’ll visit your site to read the full content. Also, feeds is popular medium to remind visitors of new articles. So ask your visitors to subscribe to your feeds.

6.Title optimisation:
Title optimisation is essential. Also, take care that your blog/site title contains most popular keywords relevant to your site.
After you will implement on all these tricks, I am sure that you will get the traffic you dream of. Remember, search engine optimisation is never ending process. But, it is necessary that you start well and in the right way to increase your site traffic/visitors.

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Types of Link

March 5th, 2010

To make links for a website is a major part of Search Engine Optimization campaign. Website Linking means having other sites pointing to your site. It is basically a process of building backlinks to your site. This process of link building really helps in your website getting indexed in all major search engines like Google, Yahoo & MSN (Bing). There are many ways by which you can have other sites contain your website link:

Social Bookmarking:
Social bookmarking is a method for Internet users to store, organize, search, and manage bookmarks of web pages on the Internet with the help of metadata. Sites such digg, del.icio.us, stumble upon, squidoo, furl etc. are some well know social bookmarking sites. These sites help in creating backlinks to your website.

Article Marketing:
In this process, you write articles with content related to your website and give your link in the resource box that is provided at the bottom of the article. So, if your article is good, people reading your article might want to visit the link provided in the resource box.

Website directories:
A web directory or link directory is a directory on the World WideWeb. It specializes in linking to other web sites and categorizing those links. You can submit your website link to directories with a good pagerank.

Blogs:
You can create free blogs at wordpress or blogspot with content related to your website and put your website links in the blog which results in backlinks to your site.

Blogs Comments:
You can make comments on the blogs related to your website and put your website link in each comment you post.

Forum posts:
This is a very important means of link building. In this process, you post your own thread or reply to somebody else’s thread. You do this with your link in your signature. This is at the bottom of each post you make. If other people who are part of the forum like your posts and threads, they might even visit your link. In addition, each post gives a backlink to your website.

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Calculating Bounce Rate

February 23rd, 2010

Bounce Rate is expressed as a percentage. To calculate bounce rate, take the number of single-page visits and divide by the total number of visits, then multiply by 100.

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Vsp = Visit of Singe Page/Single time

Vt = Visit of Total page

If, on one day, a page receives 240 visits and 160 are bounces, and the next day receives 240 visits and 210 bounces, the bounce rates would be 66.67% and 87.5%, respectively. Although on the second day, the page had more bounces numerically, the bounce rate expressed as a percentage makes it easy to compare the data meaningfully and to see that the second day had a none favorable bounce rate.

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Link Building/Link Popularity

February 5th, 2010

Page Rank is the measure of importance Google assigns to a Web page on a scale of 1 to 10.
You can check the PageRank value of every page you visit by downloading the Google Toolbar.

Google’s founders, Sergey Brin and Larry Page, formulated a Search Engine algorithm that shifted the ranking weight to off-page factors. They developed a formula called PageRank, in which the algorithm counts the number of sites that link to a page and then assigns the page an importance score on a scale of 1-10. The higher the number and importance of sites that link to your page, the higher the PageRank of your Web site.

What is Link Popularity?
Link Popularity refers to the number of links pointing TO your site FROM other sites on the Web.
The Search Engines consider your site more important and rank it higher if several other sites link to your site.

Quality links means links from related pages and with high rankings in search engines.
Building Quality and Relevant back links is a dual advantage where you attract vistors from the reciprocal linking site and simultaneously boost your websites Page Rank.

Types of links
There are two types of links you can establish on the web.

Reciprocal links
Link exchange is an easier way to establish links from other websites to your website.
In link exchange process, you trade links with prospective partner sites by offering a link to their site from your own site.
This method is a fast way to establish several hundred links to your website. However, it may not get you great benefits.

reciprocal-link3

One-way links
To establish ‘only-incoming’ links also called ‘one-way links’ or ‘Non-Reciprocal links’.
Only incoming links are the links established on the other websites where you do not need to link back to them.

inbound-link

There are various compelling reasons and methods to establish such one-way links which include linking back from a different website that you may own, publishing articles on sites, content syndication, listing in trade directories and giving out press releases in news networks.

out-bound-link

Why links are so important
Now these days, inbounds links are the one of most important factor for getting a high keyword ranking, the most search engines are ranking their search result on the link popularity from your site.
Not the quantity from the links, but the quality of those links is important.

Click here download Google Page Rank tool through you can measure Page rank of a webpage.

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Title Tag and Meta Description Length for Google,Yahoo,Bing& Ask

January 21st, 2010

Google Title Length and Meta Description Length

Google shows 69 Characters (Including Spaces) for Page Title.

Google shows 156 Characters (Including Spaces) for Meta Description.

It should also be known that if you don’t include a Meta Description or if Google feels a better description for your page could be given by using a web snippet, then the description shown can be up to 320 characters. Of course, they won’t be the characters that you choose so they might not best represent what you wish your audience to see in the SERP’s.

Yahoo Title Length and Meta Description Length

Though I couldn’t find an official number from Yahoo, I have seen that

Yahoo shows up to 72 Characters (Including Spaces) for a Page Title. (PDF’s up to 75 characters).

Yahoo shows up to 161 Characters (Including Spaces) for Meta Description.

Bing Title Length and Meta Description Length

According to  the  Bing Webmaster Blog

Bing shows 65 Characters (Including Spaces) for a Page Title Tag.

Bing shows up to 150 Characters (Including Spaces) for Meta Description Tag.

Ask.com Title Length and Meta Description Length

Ask shows 69 Characters (Including Spaces) for an SEO Page Title.

I’ve never seen Ask.com use the meta description tag for it’s results. Instead it pulls a snippet of text from the page and can commonly display around 312 characters for a description.

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Designing Search Engine Friendly website

September 24th, 2009

This is presentation on how can you design SEO friendly websites.

Designing Search Engine Friendly Websites

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Varshyl Tech ranked among Top SEO companies in India

March 5th, 2009

Varshyl Tech has been yet again ranked among top SEO companies in india, 4 month in a row. Topseos.com an independent authority on search vendors has compiled the rankings.

More details available here – http://www.topseos.com/best-seo-and-ppc-companies-in-india

Varshyl Tech top SEO company in india

Varshyl Tech top SEO company in india

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Common search engine principles

June 6th, 2006

To understand SEO you need to be aware of the architecture of search engines. They all contain the following main components:

Spider – a browser-like program that downloads web pages.

Crawler – a program that automatically follows all of the links on each web page.

Indexer – a program that analyzes web pages downloaded by the spider and the crawler.

Database– A storage for downloaded and processed pages.

Results engine – extracts search results from the database.

Web server – a server that is responsible for interaction between the user and other search engine components.

Specific implementations of search mechanisms may differ. For example, the Spider+Crawler+Indexer component group might be implemented as a single program that downloads web pages, analyzes them and then uses their links to find new resources. However, the components listed are inherent to all search engines and the seo principles are the same.

Spider. This program downloads web pages just like a web browser. The difference is that a browser displays the information presented on each page (text, graphics, etc.) while a spider does not have any visual components and works directly with the underlying HTML code of the page. You may already know that there is an option in standard web browsers to view source HTML code.
Crawler. This program finds all links on each page. Its task is to determine where the spider should go either by evaluating the links or according to a predefined list of addresses. The crawler follows these links and tries to find documents not already known to the search engine.

Indexer. This component parses each page and analyzes the various elements, such as text, headers, structural or stylistic features, special HTML tags, etc.

Database. This is the storage area for the data that the search engine downloads and analyzes. Sometimes it is called the index of the search engine.

Results Engine. The results engine ranks pages. It determines which pages best match a user’s query and in what order the pages should be listed. This is done according to the ranking algorithms of the search engine. It follows that page rank is a valuable and interesting property and any SEO specialist is most interested in it when trying to improve his site search results. In this article, we will discuss the SEO factors that influence page rank in some detail.

Web server. The search engine web server usually contains a HTML page with an input field where the user can specify the search query he or she is interested in. The web server is also responsible for displaying search results to the user in the form of an HTML page.

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FAQ’s contd..

April 26th, 2006

a.) Why does Google hate me/pick on me?

A: “Google” does not pick on individual sites but instead allows complex mathematical equations to decide the value of your site in any particular search. Although it may sometimes feel like they are picking on you, most times a ban or bad results can be traced to a small piece of bad or misguided SEO.

b.) Google banned my website?

A: You can check whether you are banned in Google or not indexed in Google, by using the ’site:’ operator in Google’s search. For instance ( site:www.yourdomain.com)

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Google FAQ’s….contd

April 25th, 2006

a.) What are things to look for if your site ranking goes down in Google listing? ( i.e. I have lost the top spot, what happened?)
A: Most obvious reason would be a drop in backlinks. Obviously when you are not aggressively acquiring new inbound links to your site on a day-to-day basis, existing backlinks may even deteriorate in value or The referring site may disappear, be changed, lose relevance or lose PR itself, reducing the PR that is passed onto you. Thus resulting in dip of your listing.

b.) Should I submit my website to Google every month?
A: No, you only need to do it once. In most cases you will not even need to submit your website to Google. If you are active in building links to your website then Googlebot will frequent your site soon, and thus include it in the index.

c.) My site is not cached in Google, I’ve submitted it to google numerous times but I’m not seeing it crawl my entire site. I’m also seeing an incomplete listing.
A: Sometimes the googlebot will visit, and leave, only to come back at a later time in order to crawl all of your pages. If a site has no cache, or an incomplete listing, it has not been crawled and indexed properly yet. The best thing you can do is get more in bound links to your site, so that the googlebot arrives to your site from more than 1 source.

d.) When I look up my site in Google, I am #23, but when some in Sanjose looks it up I am #31. Which one is right?
A: They both are! Actually, a more accurate explanation is that Google using multiple datacenters that deliver the results you see. The datacenter that is used depends on your geographical location. It is very common to see a small difference in results depending where you are. Sometimes, results can differ when you move just a few miles away!

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