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	<title>Varshyl Blog &#187; SEO</title>
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		<title>EBay, PayPal sue Google over trade secrets</title>
		<link>http://www.varshyltech.com/blog/2011/05/ebay-paypal-sue-google-over-trade-secrets/</link>
		<comments>http://www.varshyltech.com/blog/2011/05/ebay-paypal-sue-google-over-trade-secrets/#comments</comments>
		<pubDate>Mon, 30 May 2011 09:49:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Flash]]></category>
		<category><![CDATA[Fun with Javascript]]></category>
		<category><![CDATA[Gadgets]]></category>
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		<category><![CDATA[Ebay]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[PayPal]]></category>

		<guid isPermaLink="false">http://www.varshyltech.com/blog/?p=690</guid>
		<description><![CDATA[NEW YORK (Reuters) &#8211; EBay and its online payment unit, PayPal Inc, on Thursday sued Google Inc and two executives for stealing trade secrets related to mobile payment systems. The two executives, Osama Bedier and Stephanie Tilenius, were formerly with PayPal and led the launch on Thursday of Google&#8217;s own mobile payment system in partnership [...]]]></description>
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<p>NEW YORK  (Reuters) &#8211; EBay and its online payment unit, PayPal Inc, on Thursday  sued Google Inc and two executives for stealing trade secrets related to  mobile payment systems.</p>
<p>The two executives, Osama Bedier and Stephanie Tilenius, were  formerly with PayPal and led the launch on Thursday of Google&#8217;s own  mobile payment system in partnership with MasterCard, Citigroup and  phone company Sprint.</p>
<p>The suit highlights the growing battle by a wide range of companies from traditional finance to Silicon Valley  trying to take a major stake in what has been described as a $1  trillion opportunity in mobile payments. The mobile phone is seen as the  digital personal wallet of the future.</p>
<p>The eBay suit said Bedier worked for nine years at PayPal, most  recently serving as vice president of platform, mobile and new ventures.  He joined Google on Jan. 24 this year.</p>
<p>Tilenius was at eBay from 2001 to October 2009 and served as a  consultant to the company until March 2010. The suit says Tilenius  joined Google in February 2010 as vice president of e-commerce.</p>
<p>Bedier is accused in the suit of having &#8220;misappropriated PayPal  trade secrets by disclosing them within Google and to major retailers.&#8221;</p>
<p>The suit accused Tilenius of recruiting Bedier, thereby breaking a  contractual agreement with eBay. It also claims Bedier attempted to  recruit former colleagues still at PayPal.</p>
<p>Ebay said PayPal and Google worked closely together for three  years until this year on developing a commercial deal where PayPal would  serve as a payment option for mobile application purchases on Google&#8217;s  Android phones.</p>
<p>It said Bedier was the senior PayPal executive leading and  finalizing negotiations with Google on Android during this period.</p>
<p>It also claimed Bedier transferred up-to-date versions of  documents outlining PayPal&#8217;s mobile payment strategies to his non-PayPal  computer just days before leaving PayPal for Google.</p>
<p>&#8220;By hiring Bedier, with his trade secret knowledge of PayPal&#8217;s  plans and understanding of Google&#8217;s weaknesses as viewed by the industry  leader (PayPal), Google bought the most comprehensive and sophisticated  critique of its own problems available,&#8221; the suit said.</p>
<p>Google spokesman Aaron Zamost said the company had not yet  received a copy of the complaint would not be able to comment until it  has had a chance to review it.</p>
<p>Google and PayPal have done battle in the recent past in online  payments via computers with the launch of Google Checkout in 2006, but  Checkout has had a minimal impact on PayPal&#8217;s market dominance.</p>
<p>The suit was filed at Superior Court of the State of California, county of Santa Clara, Case No: CV20l863.</p>
<p>(Reporting by Yinka Adegoke, additional reporting by Jennifer Saba; Editing by Gary Hill, Bernard Orr and Matt Driskill)</p>
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		<title>Acer Iconia Tab A500 is High Performance, Android Honeycomb Tablet</title>
		<link>http://www.varshyltech.com/blog/2011/05/acer-iconia-tab-a500-is-high-performance-android-honeycomb-tablet/</link>
		<comments>http://www.varshyltech.com/blog/2011/05/acer-iconia-tab-a500-is-high-performance-android-honeycomb-tablet/#comments</comments>
		<pubDate>Mon, 30 May 2011 09:45:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Flash]]></category>
		<category><![CDATA[Fun with Javascript]]></category>
		<category><![CDATA[Gadgets]]></category>
		<category><![CDATA[Get Flashy with Flash]]></category>
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		<category><![CDATA[HR]]></category>
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		<category><![CDATA[IT]]></category>
		<category><![CDATA[IT in India]]></category>
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		<category><![CDATA[Work]]></category>
		<category><![CDATA[acer]]></category>
		<category><![CDATA[andriod]]></category>
		<category><![CDATA[honeycomb]]></category>
		<category><![CDATA[tablet]]></category>

		<guid isPermaLink="false">http://www.varshyltech.com/blog/?p=688</guid>
		<description><![CDATA[Iconia Tab A500 is one of the few tablets that run on Android 3.0 Honeycomb. The tablet comes in both 3G and WiFi only version with some good features. Hardware and Looks The Acer Iconia Tab A500 has a 10.1 inch touchscreen that offers 1280&#215;800-pixel resolution. On the front you will also see a 2 [...]]]></description>
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<p>Iconia Tab A500 is one of the few  tablets that run on Android 3.0 Honeycomb. The tablet comes in both 3G  and WiFi only version with some good features.</p>
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<p><strong>Hardware and Looks</strong></p>
<p>The Acer Iconia Tab A500 has a 10.1 inch touchscreen that offers 1280&#215;800-pixel resolution.</p>
<p>On the front you will also see a 2 megapixel camera for video  calling. However, on the front you won’t find any physical buttons.</p>
<p>The normal home and back buttons of any Android device are replaced  by virtual buttons on screen. You can see the buttons in the lower  left-hand corner of the screen.</p>
<p>The advantage of this placement is that if you shuffle between  portrait and landscape orientations, the buttons are always on the lower  left-hand side of the display.</p>
<p>There&#8217;s another button at the lower left corner which gives access to all recently used apps.</p>
<p>On the back of the tablet you will see a 5 megapixel camera. The  built quality of A500 gives a cheap feeling because they have mainly  used plastic.</p>
<p>There is an orientation lock key and volume adjustment key on the top  edge of the tablet. The device also features a Micro SD card slot, a  SIM card slot, micro-USB port and micro-HDMI port.</p>
<p>On top of A500 is a headphone socket. The tablet is 13.3mm thick and  weighs 765g. That means its 164g heavier than the iPad 2. The A500 runs  on the Tegra 2 processor and has 1GB of RAM.</p>
<p><strong>Display and Camera</strong><br />
The 10.1-inch, 1280 x 800 TFT LCD of A500 is a visual delight. Another plus point of the display is its viewing angle.</p>
<p>You can position the tablet at any angle and still the readability  remains very good. Though the readability reduces significantly under  sun, it performs pretty well indoor conditions.</p>
<p>The 5 mega-pixel rear camera takes nice photos under a bright sky and  front camera is just ok. But the main problem is that cameras lose the  focus if you try to capture anything away from it and produces blurry  images. Despite the 720p HD video capturing capability, the captured  video quality is not good at all.</p>
<p><strong>Software and Performance</strong><br />
Acer’s Iconia Tab A500 runs on Android 3.0, a specially customized OS for the tablets and it certainly works like a breeze.</p>
<p>A500 features a great browser with Flash support. You can open  multiple tabs and multi-task. The Honeycomb on screen keyboard is a  delight. It supports multi-touch, so you can touch type.</p>
<p>You can also hold down the shift key or number key to get quick  access to certain characters. The Gmail client, music player, calendar,  photo browser, chat and maps application works brilliantly.</p>
<p>The apps in the Android Market for the Honeycomb devices are not so  many and Google should look into this matter as the common Android apps  can not utilize the screen space of the tablets. The tablet runs on pair  of 3260mAh batteries and offers almost 7 hours of battery life.</p>
<p><strong>Final Verdict</strong><br />
The overall performance of Iconia Tab A500 is good. But there are some  negative points too. It’s a very heavy tablet, battery life is little  poor, and compared to some tablets its price is bit high.</p>
<p>While ASUS Eee Pad Transformer is priced at $400 with almost the same facilities, A500 is priced at $450.</p>
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		<title>6 Tips to increase site traffic</title>
		<link>http://www.varshyltech.com/blog/2010/05/6-tips-to-increase-site-traffic/</link>
		<comments>http://www.varshyltech.com/blog/2010/05/6-tips-to-increase-site-traffic/#comments</comments>
		<pubDate>Fri, 07 May 2010 06:25:45 +0000</pubDate>
		<dc:creator>pooja</dc:creator>
				<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.varshyltech.com/blog/?p=284</guid>
		<description><![CDATA[It is very important to increase site traffic because site visitors are core part for any site to become successful.So here are some tips to increase your site traffic. Hope these will help you. Tips to increase site traffic/visitor: 1: Use of meta tags: Meta tags help in almost doubling your site traffic .For example, [...]]]></description>
			<content:encoded><![CDATA[<p>It is very important to increase site traffic because site visitors are core part for any site to become successful.So here are some tips to increase your site traffic. Hope these will help you.</p>
<p>Tips to increase site traffic/visitor:</p>
<p><strong>1:</strong> <strong>Use of meta tags:</strong><br />
Meta tags help in almost doubling your site traffic .For example, suppose, you are just a new blogger and receiving almost 300 hits/ visitors per day without use of meta tags…then after use of meta tags, you’ll receive your daily visitors around 550-600.</p>
<p>The two things to be followed in using meta tags are:</p>
<p>a. Meta tags content should be most relevant to your site and</p>
<p>b. Meta tags should contain popular keywords which will drive heavy traffic to your site.</p>
<p>If you are using meta tags, but not receiving good traffic, then  just recheck your meta tag content and optimize it as explained above.</p>
<p><strong>2.</strong><strong>Use of approapriate keywords:</strong><br />
If you want to receive good amount of traffic/visitors from search engines, then you should have good search position in search engine results possibly in 1-20 positions. For this, use of meta tags alongwith good concentration of keywords in articles is necessary. This concentration of keywords should be optimum as overuse may lead to penalization by search engines as you are considered a spammer. You can use good “keyword detection tool” to know the approapriate keywords to be used. Even Google adwords perfectly serves this purpose which can be found at:</p>
<p>Google adwords<br />
Just find your proper keywords and then sprinkle these keywords in your article. Remember to add decent amount of keywords at start and end of article. This helps you in achieving good position in search engine results.</p>
<p><strong>3.</strong> <strong>Submit articles to directories:</strong><br />
Submitting articles to directories help us in increasing site visitors/hits in two ways:</p>
<p>a.we receive visitors from the directories itself ie if you submit your article to say ezine articles directory, then you are bound to receive visitors from “ezine articles”.</p>
<p>b. The second reason is actually more important and that is Pagerank(PR). Articles submission helps in improving your site PR as it helps in increasing your pagerank. Larger the pagerank, larger the site traffic.</p>
<p>Here’s is a list of directories which use the most:<br />
Ezineartilces<br />
humsurfer.com<br />
indiasphere.net<br />
wikio.com<br />
tipd.com<br />
mixx.com</p>
<p><strong>4. </strong><strong>Social bookmarking:</strong></p>
<p>Nowadays, every netizen is well approached with this term. But it wiil definetly help you to get good traffic.</p>
<p>5. <strong>Feeds:</strong></p>
<p>Feeds are actually meant for attracting traffic by just allowing them to read your articles or only titles and they’ll visit your site to read the full content. Also, feeds is popular medium to remind visitors of new articles. So ask your visitors to subscribe to your feeds.</p>
<p><strong>6.</strong><strong>Title optimisation:</strong><br />
Title optimisation is essential. Also, take care that your blog/site title contains most popular keywords relevant to your site.<br />
After you will implement on all these tricks, I am sure that you will get the traffic you dream of. Remember, search engine optimisation is never ending process. But, it is necessary that you start well and in the right way to increase your site traffic/visitors.</p>
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		<title>Types of Link</title>
		<link>http://www.varshyltech.com/blog/2010/03/types-of-link/</link>
		<comments>http://www.varshyltech.com/blog/2010/03/types-of-link/#comments</comments>
		<pubDate>Fri, 05 Mar 2010 06:10:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.varshyltech.com/blog/?p=121</guid>
		<description><![CDATA[To make links for a website is a major part of Search Engine Optimization campaign. Website Linking means having other sites pointing to your site. It is basically a process of building backlinks to your site. This process of link building really helps in your website getting indexed in all major search engines like Google, [...]]]></description>
			<content:encoded><![CDATA[<p>To make links for a website is a major part of <a href="http://www.varshyltech.com/">Search Engine Optimization</a> campaign. Website Linking means having other sites pointing to your site. It is basically a process of building backlinks to your site. This process of link building really helps in your website getting indexed in all major search engines like Google, Yahoo &#038; MSN (Bing). There are many ways by which you can have other sites contain your website link:  </p>
<p><strong>Social Bookmarking</strong>:<br />
Social bookmarking is a method for Internet users to store, organize, search, and manage bookmarks of web pages on the Internet with the help of metadata. Sites such digg, del.icio.us, stumble upon, squidoo, furl etc. are some well know social bookmarking sites. These sites help in creating backlinks to your website.  </p>
<p><strong>Article Marketing</strong>:<br />
In this process, you write articles with content related to your website and give your link in the resource box that is provided at the bottom of the article. So, if your article is good, people reading your article might want to visit the link provided in the resource box.  </p>
<p><strong>Website directories</strong>:<br />
A  <a href="http://www.varshyldirectory.org/">web directory</a> or link directory is a directory on the World WideWeb. It specializes in linking to other web sites and categorizing those links. You can submit your website link to directories with a good pagerank.  </p>
<p><strong>Blogs</strong>:<br />
You can create free blogs at wordpress or blogspot with content related to your website and put your website links in the <a href="http://www.varshyltech.com/blog/">blog</a> which results in backlinks to your site.  </p>
<p><strong>Blogs Comments</strong>:<br />
You can make comments on the blogs related to your website and put your website link in each comment you post.  </p>
<p><strong>Forum posts</strong>:<br />
This is a very important means of link building. In this process, you post your own thread or reply to somebody else&#8217;s thread. You do this with your link in your signature. This is at the bottom of each post you make. If other people who are part of the forum like your posts and threads, they might even visit your link. In addition, each post gives a backlink to your website. </p>
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		<title>Calculating Bounce Rate</title>
		<link>http://www.varshyltech.com/blog/2010/02/calculating-bounce-rate/</link>
		<comments>http://www.varshyltech.com/blog/2010/02/calculating-bounce-rate/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 12:30:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.varshyltech.com/blog/?p=111</guid>
		<description><![CDATA[Bounce Rate is expressed as a percentage. To calculate bounce rate, take the number of single-page visits and divide by the total number of visits, then multiply by 100. Vsp = Visit of Singe Page/Single time Vt = Visit of Total page If, on one day, a page receives 240 visits and 160 are bounces, [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Bounce Rate </strong>is expressed as a percentage. To calculate bounce rate, take the number of single-page visits and divide by the total number of visits, then multiply by 100.</p>
<p><img src="http://www.varshyltech.com/blog/wp-content/uploads/2010/02/untitled5.bmp" alt="untitled5" title="untitled5" class="aligncenter size-full wp-image-117" /></p>
<p>Vsp = Visit of Singe Page/Single time</p>
<p>Vt = Visit of Total page</p>
<p>If, on one day, a page receives 240 visits and 160 are bounces, and the next day receives 240 visits and 210 bounces, the bounce rates would be 66.67% and 87.5%, respectively. Although on the second day, the page had more bounces numerically, the bounce rate expressed as a percentage makes it easy to compare the data meaningfully and to see that the second day had a none favorable bounce rate. </p>
<p><strong></p>
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		<title>Link Building/Link Popularity</title>
		<link>http://www.varshyltech.com/blog/2010/02/link-buildinglink-popularity/</link>
		<comments>http://www.varshyltech.com/blog/2010/02/link-buildinglink-popularity/#comments</comments>
		<pubDate>Fri, 05 Feb 2010 05:14:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.varshyltech.com/blog/?p=94</guid>
		<description><![CDATA[Page Rank is the measure of importance Google assigns to a Web page on a scale of 1 to 10. You can check the PageRank value of every page you visit by downloading the Google Toolbar. Google’s founders, Sergey Brin and Larry Page, formulated a Search Engine algorithm that shifted the ranking weight to off-page [...]]]></description>
			<content:encoded><![CDATA[<p>Page Rank is the measure of importance Google assigns to a Web page on a scale of 1 to 10.<br />
You can check the PageRank value of every page you visit by downloading the Google Toolbar.</p>
<p>Google’s founders, Sergey Brin and Larry Page, formulated a Search Engine algorithm that shifted the ranking weight to off-page factors. They developed a formula called PageRank, in which the algorithm counts the number of sites that link to a page and then assigns the page an importance score on a scale of 1-10. The higher the number and importance of sites that link to your page, the higher the PageRank of your Web site.</p>
<p><strong>What is Link Popularity?</strong><br />
Link Popularity refers to the number of links pointing TO your site FROM other sites on the Web.<br />
The Search Engines consider your site more important and rank it higher if several other sites link to your site.</p>
<p>Quality links means links from<strong> related pages</strong> and <strong>with high rankings in search engines</strong>.<br />
Building Quality and Relevant back links is a dual advantage where you attract vistors from the reciprocal linking site and simultaneously boost your websites Page Rank.</p>
<p><strong>Types of links</strong><br />
There are two types of links you can establish on the web.</p>
<p><strong>Reciprocal links</strong><br />
Link exchange is an easier way to establish links from other websites to your website.<br />
In link exchange process, you trade links with prospective partner sites by offering a link to their site from your own site.<br />
This method is a fast way to establish several hundred links to your website. However, it may not get you great benefits.</p>
<p><img src="http://www.varshyltech.com/blog/wp-content/uploads/2010/02/reciprocal-link3.jpg" alt="reciprocal-link3" title="reciprocal-link3" width="192" height="57" class="aligncenter size-full wp-image-97" /></p>
<p><strong>One-way links</strong><br />
To establish ‘only-incoming’ links also called ‘one-way links’ or ‘Non-Reciprocal links’.<br />
Only incoming links are the links established on the other websites where you do not need to link back to them.</p>
<p><img src="http://www.varshyltech.com/blog/wp-content/uploads/2010/02/inbound-link.jpg" alt="inbound-link" title="inbound-link" width="192" height="57" class="aligncenter size-full wp-image-92" /></p>
<p>There are various compelling reasons and methods to establish such one-way links which include linking back from a different website that you may own, publishing articles on sites, content syndication, listing in trade directories and giving out press releases in news networks.</p>
<p><img src="http://www.varshyltech.com/blog/wp-content/uploads/2010/02/out-bound-link.jpg" alt="out-bound-link" title="out-bound-link" width="192" height="57" class="aligncenter size-full wp-image-93" /></p>
<p><strong>Why links are so important</strong><br />
Now these days, inbounds links are the one of most important factor for getting a high keyword ranking, the most search engines are ranking their search result on the link popularity from your site.<br />
Not the quantity from the links, but the quality of those links is important.</p>
<p><a href="http://www.google.com/tools/firefox/toolbar/FT3/intl/en/index.html?utm_campaign=enGB&#038;utm_source=enGB-ha-apla-in-google&#038;utm_medium=ha&#038;utm_term=google%20tool&#038;tbbrand=GZAZ">Click here</a>  download Google Page Rank tool through you can measure Page rank of a webpage.</p>
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		<item>
		<title>Title Tag and Meta Description Length for Google,Yahoo,Bing&amp; Ask</title>
		<link>http://www.varshyltech.com/blog/2010/01/title-tag-and-meta-description-length-for-google-yahoo-bing-ask/</link>
		<comments>http://www.varshyltech.com/blog/2010/01/title-tag-and-meta-description-length-for-google-yahoo-bing-ask/#comments</comments>
		<pubDate>Thu, 21 Jan 2010 10:13:20 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.varshyltech.com/blog/?p=71</guid>
		<description><![CDATA[Google Title Length and Meta Description Length Google shows 69 Characters (Including Spaces) for Page Title. Google shows 156 Characters (Including Spaces) for Meta Description. It should also be known that if you don’t include a Meta Description or if Google feels a better description for your page could be given by using a web [...]]]></description>
			<content:encoded><![CDATA[<p><strong> Google Title Length and Meta Description Length</strong></p>
<p>Google shows 69 Characters (Including Spaces) for Page Title.</p>
<p>Google shows 156 Characters (Including Spaces) for Meta Description.</p>
<p>It should also be known that if you don’t include a Meta Description or if Google feels a better description for your page could be given by using a web snippet, then the description shown can be up to 320 characters. Of course, they won’t be the characters that you choose so they might not best represent what you wish your audience to see in the SERP’s.</p>
<p><strong>Yahoo Title Length and Meta Description Length</strong></p>
<p>Though I couldn’t find an official number from Yahoo, I have seen that</p>
<p>Yahoo shows up to 72 Characters (Including Spaces) for a Page Title. (PDF’s up to 75 characters).</p>
<p>Yahoo shows up to 161 Characters (Including Spaces) for Meta Description.</p>
<p><strong>Bing Title Length and Meta Description Length</strong></p>
<p>According to  the <a href="http://www.bing.com/community/blogs/webmaster/archive/2009/07/18/head-s-up-on-lt-head-gt-tag-optimization-sem-101.aspx" target="_blank"> <span style="text-decoration: underline;">Bing Webmaster Blog</span></a></p>
<p>Bing shows 65 Characters (Including Spaces) for a Page Title Tag.</p>
<p>Bing shows up to 150 Characters (Including Spaces) for Meta Description Tag.</p>
<p><strong>Ask.com Title Length and Meta Description Length</strong></p>
<p>Ask shows 69 Characters (Including Spaces) for an SEO Page Title.</p>
<p>I’ve never seen Ask.com use the meta description tag for it’s results. Instead it pulls a snippet of text from the page and can commonly display around 312 characters for a description.</p>
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		<item>
		<title>Designing Search Engine Friendly website</title>
		<link>http://www.varshyltech.com/blog/2009/09/design-search-engine-friendly-website/</link>
		<comments>http://www.varshyltech.com/blog/2009/09/design-search-engine-friendly-website/#comments</comments>
		<pubDate>Thu, 24 Sep 2009 09:46:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Presentations]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.varshyltech.com/blog/?p=39</guid>
		<description><![CDATA[This is presentation on how can you design SEO friendly websites. Designing Search Engine Friendly Websites]]></description>
			<content:encoded><![CDATA[<p>This is presentation on how can you design SEO friendly websites.</p>
<p><a style="margin: 12px auto 6px auto; font-family: Helvetica,Arial,Sans-serif; font-style: normal; font-variant: normal; font-weight: normal; font-size: 14px; line-height: normal; font-size-adjust: none; font-stretch: normal; -x-system-font: none; display: block; text-decoration: underline;" title="View Designing Search Engine Friendly Websites on Scribd" href="http://www.scribd.com/doc/20155424/Designing-Search-Engine-Friendly-Websites">Designing Search Engine Friendly Websites</a> <object width="100%" height="500" data="http://d.scribd.com/ScribdViewer.swf?document_id=20155424&amp;access_key=key-1colxqvexu0bod6mzar0&amp;page=1&amp;version=1&amp;viewMode=" type="application/x-shockwave-flash"><param name="id" value="doc_894229907998401" /><param name="name" value="doc_894229907998401" /><param name="align" value="middle" /><param name="quality" value="high" /><param name="play" value="true" /><param name="loop" value="true" /><param name="scale" value="showall" /><param name="wmode" value="opaque" /><param name="devicefont" value="false" /><param name="bgcolor" value="#ffffff" /><param name="menu" value="true" /><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://d.scribd.com/ScribdViewer.swf?document_id=20155424&amp;access_key=key-1colxqvexu0bod6mzar0&amp;page=1&amp;version=1&amp;viewMode=" /><param name="allowfullscreen" value="true" /></object></p>
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		<item>
		<title>Varshyl Tech ranked among Top SEO companies in India</title>
		<link>http://www.varshyltech.com/blog/2009/03/varshyl-tech-ranked-among-top-seo-companies-in-india/</link>
		<comments>http://www.varshyltech.com/blog/2009/03/varshyl-tech-ranked-among-top-seo-companies-in-india/#comments</comments>
		<pubDate>Thu, 05 Mar 2009 11:19:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Search engine services]]></category>

		<guid isPermaLink="false">http://www.varshyltech.com/blog/03/05/varshyl-tech-ranked-among-top-seo-companies-in-india/</guid>
		<description><![CDATA[Varshyl Tech has been yet again ranked among top SEO companies in india, 4 month in a row. Topseos.com an independent authority on search vendors has compiled the rankings. More details available here &#8211; http://www.topseos.com/best-seo-and-ppc-companies-in-india]]></description>
			<content:encoded><![CDATA[<p>Varshyl Tech has been yet again ranked among top SEO companies in india, 4 month in a row. Topseos.com an independent authority on search vendors has compiled the rankings.</p>
<p>More details available here &#8211; <a href="http://www.topseos.com/best-seo-and-ppc-companies-in-india" target="_blank">http://www.topseos.com/best-seo-and-ppc-companies-in-india</a></p>
<div id="attachment_21" class="wp-caption alignnone" style="width: 176px"><img class="size-full wp-image-21" title="organicoptimization47" src="http://www.varshyltech.com/blog/wp-content/uploads/2009/03/organicoptimization47.gif" alt="Varshyl Tech top SEO company in india" width="166" height="163" /><p class="wp-caption-text">Varshyl Tech top SEO company in india</p></div>
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		<title>Common search engine principles</title>
		<link>http://www.varshyltech.com/blog/2006/06/%e2%80%a2common-search-engine-principles/</link>
		<comments>http://www.varshyltech.com/blog/2006/06/%e2%80%a2common-search-engine-principles/#comments</comments>
		<pubDate>Mon, 05 Jun 2006 20:17:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://varshyltech.com/blog/?p=17</guid>
		<description><![CDATA[To understand SEO you need to be aware of the architecture of search engines. They all contain the following main components: Spider &#8211; a browser-like program that downloads web pages. Crawler – a program that automatically follows all of the links on each web page. Indexer &#8211; a program that analyzes web pages downloaded by [...]]]></description>
			<content:encoded><![CDATA[<p><span style="font-size: 12pt">   To understand <a target="_blank" title="Search Engine Optimisation" href="http://varshyltech.com/seo.html">SEO</a> you need to be aware of the architecture of search engines. They all contain the following main c</span><span style="font-size: 12pt">om</span><span style="font-size: 12pt">ponents:</span></p>
<p><strong>Spider</strong> &#8211; a browser-like program that downloads web pages.</p>
<p><strong>Crawler</strong> – a program that aut<span style="font-size: 12pt">om</span><span style="font-size: 12pt">atically follows all of the links on each web page.</span></p>
<p><strong>Indexer</strong> &#8211; a program that analyzes web pages downloaded by the spider and the crawler.</p>
<p><strong>Database</strong>– A storage for downloaded and processed pages.</p>
<p><strong> Results engine</strong> – extracts search results fr<span style="font-size: 12pt">om</span><span style="font-size: 12pt"> the database.</span></p>
<p><strong> Web server </strong>– a server that is responsible for interaction between the user and other search engine c<span style="font-size: 12pt">om</span><span style="font-size: 12pt">ponents.</span></p>
<p>Specific implementations of search mechanisms may differ. For example, the Spider+Crawler+Indexer c<span style="font-size: 12pt">om</span><span style="font-size: 12pt">ponent group might be implemented as a single program that downloads web pages, analyzes them and then uses their links to find new resources. However, the c</span><span style="font-size: 12pt">om</span><span style="font-size: 12pt">ponents listed are inherent to all search engines and the seo principles are the same.</span></p>
<p><strong>Spider.</strong> This program downloads web pages just like a web browser. The difference is that a browser displays the information presented on each page (text, graphics, etc.) while a spider does not have any visual c<span style="font-size: 12pt">om</span><span style="font-size: 12pt">ponents and works directly with the underlying HTML code of the page. You may already know that there is an option in standard web browsers to view source HTML code.<br />
Crawler. This program finds all links on each page. Its task is to determine where the spider should go either by evaluating the links or according to a predefined list of addresses. The crawler follows these links and tries to find documents not already known<span style="background: yellow none repeat scroll 0% 50%; -moz-background-clip: initial; -moz-background-origin: initial; -moz-background-inline-policy: initial"> </span>to the search engine.</span></p>
<p><strong>Indexer.</strong> This c<span style="font-size: 12pt">om</span><span style="font-size: 12pt">ponent parses each page and analyzes the various elements, such as text, headers, structural or stylistic features, special HTML tags, etc.</span></p>
<p><strong>Database.</strong> This is the storage area for the data that the search engine downloads and analyzes. S<span style="font-size: 12pt">om</span><span style="font-size: 12pt">etimes it is called the index of the search engine.</span></p>
<p><strong>Results Engine.</strong> The results engine <em>ranks</em> pages. It determines which pages best match a user&#8217;s query and in what order the pages should be listed. This is done according to the ranking algorithms of the search engine. It follows that page rank is a valuable and interesting property and any SEO specialist is most interested in it when trying to improve his site search results. In this article, we will discuss the SEO factors that influence page rank in s<span style="font-size: 12pt">om</span><span style="font-size: 12pt">e detail.</span></p>
<p><strong>Web server.</strong> The search engine web server usually contains a HTML page with an input field where the user can specify the search query he or she is interested in. The web server is also responsible for displaying search results to the user in the form of an HTML page.</p>
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