Components: There are three major components of search engine optimization that you should keep in mind and incorporate into any web design, written Web page content, coded HTML, and programming scripts for your site.

1. Keywords and Phrases – To optimize your site, you must strategically select and place words or phrases into your Web page content and specific HTML tags – the areas from which search engines grab words and phrases to build their indices. If you want your target audience to find your site through a search engine, your Web pages must contain keywords or keyword phrases that match the search queries of your target audience. Often, there are multiple words or phrases that mean the same thing. From an SEO standpoint, it is important to include all the words or phrases your target audience may use in their searches. The closer the match between your Web site’s content’s keywords and phrases with those terms, the higher you will be ranked in a result set.

2. Web Site Structure and Page Layout –The way you structure your web site and design your Web page layout will have a large impact on your site’s search engine ranking. This includes how you serve your Web pages (e.g., as static HTML or XHTML pages or dynamically from a database or Web script), the directory structure of your site, the names of your site’s directories and individual HTML or XHTML files, and the URLs you choose when selecting your domain names. Also, each Web page on your site needs to be optimized individually to most effectively present the content it contains to the search engines. Thus, the elements of a page’s layout, including navigation, site maps, graphics and multimedia elements such as Flash and QuickTime movies, need to be placed correctly on every Web page. Using W3C Web standards such as XHTML and CSS can allow you to place unique content for a given page above its navigational elements, while at the same time reducing the file size of these Web pages. Other factors that affect a Web site’s ability to be successfully indexed are the use (and sometimes non-use) of Image Maps, Frames, JavaScript and, most importantly, your Web page title tags.

3. Web Pages Popularity – Putting up a Web site is not enough to market your company competitively on the Internet. For your target audience to find you, your Web site needs to be found easily by search engine spiders/crawlers and then to be ranked well in search engine results sets for the keywords and phrases you have selected and placed in the content of your Web site.

That’s the end of “Basic of SEO”

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