Components: There are three major components of search engine optimization that you should keep in mind and incorporate into any web design, written Web page content, coded HTML, and programming scripts for your site.
1. Keywords and Phrases – To optimize your site, you must strategically select and place words or phrases into your Web page content and specific HTML tags – the areas from which search engines grab words and phrases to build their indices. If you want your target audience to find your site through a search engine, your Web pages must contain keywords or keyword phrases that match the search queries of your target audience. Often, there are multiple words or phrases that mean the same thing. From an SEO standpoint, it is important to include all the words or phrases your target audience may use in their searches. The closer the match between your Web site’s content’s keywords and phrases with those terms, the higher you will be ranked in a result set.
3. Web Pages Popularity – Putting up a Web site is not enough to market your company competitively on the Internet. For your target audience to find you, your Web site needs to be found easily by search engine spiders/crawlers and then to be ranked well in search engine results sets for the keywords and phrases you have selected and placed in the content of your Web site.
That’s the end of “Basic of SEO”