Why Apple’s 11 Inch MacBook Air is TSA approved?

June 13th, 2011

Have you heard? Apple’s new 11-inch MacBook Air is preapproved for airport security. That’s right: Carry one of those bad boys through a TSA checkpoint, and you don’t even have to take it out of your bag.

So what sets the MacBook Air apart from other noncheckpoint-friendly notebooks? It isn’t that the TSA is full of certified Apple fanboys. The truth is that it all comes down to size.

Though Apple doesn’t consider the 11-inch MacBook Air a netbook, the computer’s small profile puts it in the same category as netbook-designated devices — at least, in the eyes of Homeland Security. We tech folks may look at things like specs and price tags when categorizing a computer, but the TSA is more concerned with how much space the system takes up.

In the case of Apple’s 11-inch MacBook Air, the fact that the computer is “smaller than a standard-size laptop” is the sole reason the TSA green-lighted it to stay inside your carry-on at airport security. As first reported by CNN, the MacBook Air is seen by the government as the same type of gadget as an iPad, an e-reader, or — yep, you guessed it — a netbook.

“Small and portable electronic items … should not need to be removed from their carrying cases,” a TSA spokesperson tells me.

The big question, then, is where we draw the “small item” line.

Would Apple’s new 13-inch MacBook Air, for example, be OK to go through an airport checkpoint while inside a bag? What about ultraportable but high-performing notebooks on the PC side of the equation — will they get the same security love as Apple’s 11-inch Air? What is the “standard size” of a laptop nowadays, anyway?

It turns out there’s no easy answer.

In the case of the 13-inch MacBook Air, the TSA has yet to reach a final verdict, according to CNN. A TSA representative did tell me that anything “similar in size to an iPad” should generally be safe to stay in your bag. She was unable, however, to provide any firm guidelines as to what separates a “small and portable electronic item” from a full-fledged laptop. Long story short, there is no magic number.

Rather than obsess over the size of your gizmo, then, the smartest option may be to go with a checkpoint-friendly laptop bag. Throw your notebook, netbook, or whatever you want to call it in one of those suckers and — unless you’re flagged for extra screening — you should be able to breeze right through airport security.

And yes, by “breeze right through,” I mean “waddle through shoeless while hanging onto your unbelted pants and the little dignity you have remaining.”

But hey, at least you won’t have to unpack your laptop.

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iPhone 4 to hit Indian store shelves on May 27

May 27th, 2011

After an year-long wait, Apple’s iPhone 4 smartphone will finally be available in India on Friday. India’s two top telecom operators Bharti airtel and Aircel announced Wednesday that they will be launching much-awaited iPhone 4 smartphone in India on Friday, May 27th.

Apple’s iPhone 4, the next-generation version of the popular smartphone, was rolled out way back in June in the United States followed by other countries around the world.

Apple iPhone 4 coming to India
Making its debut in the world’s fastest-growing mobile phone market, the iPhone 4- the fourth-generation variant of Apple’s smartphone, will be sold in Indian markets through mobile service providers Aircel and Airtel.

Popular for its high-speed internet and mobile software capabilities, the iPhones will be available in 16GB and 32GB models, with a price tag of 34,500 rupees ($763) and 40,900 rupees respectively.

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Apple usurps Google as world’s most valuable brand

May 10th, 2011

LONDON - Apple has overtaken Google as the world’s most valuable brand, ending a four-year reign by the Internet search leader, according to a new study by global brands agency Millward Brown.
The iPhone and iPad maker’s brand is now worth $153 billion, almost half Apple’s market capitalization, says the annual BrandZ study of the world’s top 100 brands.
Apple’s portfolio of coveted consumer goods propelled it past Microsoft to become the world’s most valuable technology company last year.
Peter Walshe, global brands director of Millward Brown, says Apple’s meticulous attention to detail, along with an increasing presence of its gadgets in corporate environments, have allowed it to behave differently from other consumer-electronics makers.
“Apple is breaking the rules in terms of its pricing model,” he told Reuters by telephone. “It’s doing what luxury brands do, where the higher price the brand is, the more it seems to underpin and reinforce the desire.”
“Obviously, it has to be allied to great products and a great experience, and Apple has nurtured that.”
Of the top 10 brands in Monday’s report, six were technology and telecoms companies: Google at number two, IBM at number three, Microsoft at number five, AT&T at number seven and China Mobile at number nine.
McDonald’s rose two places to number four, as fast food became the fastest-growing category, Coca-Cola slipped one place to number six, Marlboro was also down one to number eight, and General Electric was number 10.

Following is the list of top ten Most Valuable Global Brands:

1. Apple $153bn
2. Google $111bn
3. IBM $100bn
4. McDonald’s $81bn
5. Microsoft $78bn
6. Coca Cola $73bn
7. AT&T $70bn
8. Marlboro $67bn
9. China Mobile $57bn
10. GE $50bn

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