The Story Behind Google’s Interactive Les Paul Guitar Logo

June 13th, 2011

On 9th June’s morning, millions of people logged onto the Google homepage and saw a newly designed Google logo in the shape of a guitar to honor Les Paul on what would have been his 96th birthday. They’ve been creating these Google doodles for a decade – usually honoring holidays and special anniversaries – but this one was different. Users could drag their cursor over the guitar strings and actually play songs, and even record their work for posterity. Within hours of the posting, users had posted videos of themselves playing “Stairway To Heaven,” “Hey Jude” and many other songs. “We were just overwhelmed with the positive response,” Ryan Germick, the Google Team Lead behind the project, tells Rolling Stone. “People just took it and ran with it.”

The guitar chords you hear actually began with Google’s Creative Lab Designer Alexander Chen’s own Les Paul guitar. “I basically just played 20 or 30 notes and then chose the ones that made sense for the doodle,” says Chen. “I specifically chose G because that was the first set of chords that I learned on the guitar and that was the one most people learn. I thought that would be a fun way to have a sort of beginner-style guitar entry point.”

Chen was well equipped to help create the Doodle: he’s released a series of albums with the projects Boy in Static and Consulate General. “It’s indie pop with some sort of experimental shoegaze-y noise layers,” he says. “I’ve opened for bands at some pretty big venues, like Irving Plaza. But I’ve sort of switched gears and now do more of this music and art intersection instead of the normal recording of albums.”

Google’s entire design team was thrilled by the creative ways in which people used the Doodle. “Some of the most unexpected uses are the ones that delight us the most,” says Chen. “We saw a YouTube video where people brought three computers and were playing as a trio. We didn’t totally anticipate that. It’s just kind of neat to see people giving each other music lessons all over the Internet.”

The Doodle is going to come down this weekend, but it probably isn’t going away forever. “Our interactive Pacman Doodle from last year was so popular we kept it alive at google.com/pacman,” says Germick. “Our engineers are working on a way to keep the guitar Doodle alive. I think it will continue to see life.”

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Google likely to buy Admeld for $400MN

June 13th, 2011

Internet search giant Google is in talks to acquire the display advertising company, AdMeld, for around $400 million.

At present, Google heavily depends on text search ads for its major revenue generation, but if this acquisition sees the light of the day, it will help Google establish enter, and establish its foothold in the display advertising business.

Last year, Google bought Invite Media, a company that helps advertisers and agencies use “real time bidding” to buy display ad space.

The procurement of AdMeld is Google’s latest move in the display advertising business.

“We’re at the beginning of a user-focused revolution, where people connect and respond to display ads in ways we’ve never seen before.” — Neal Mohan, Google’s vice president of display advertising

Deal underway
The blog company, TechCrunch first reported that the deal has been inked, but inside sources leaked that the deal had not been clinched and negotiations might still collapse.

However, this acquisition by Google is likely to attract serious scrutiny from government regulators, as Google already dominates in text and display advertising arena, said the Times.

Google keen to take advantage of growing display ad trend

On Thursday, Neal Mohan, Google’s vice president of display advertising, in a speech at the Interactive Advertising Bureau’s Internet Week affair, highlighted Google’s Intent in display ad business.

According to him, the display advertising would become a $200 billion industry and websites will offer more interactive ads, with video or in-ad games.

“We’re at the beginning of a user-focused revolution, where people connect and respond to display ads in ways we’ve never seen before,” Mohan wrote in a blog post regarding his speech.

About AdMeld

Launched in 2007, AdMeld is driven by Michael Barrett, former chief revenue officer for Fox Interactive Media.

The company banks more than $30 million in venture capital from Foundry Group, Spark Capital, Norwest Venture Partners and Time Warner Investments, and it currently has over 500 customers including Fox News, The Weather Channel, and Hearst Television.

The ad optimizer AdMeld helps publishers sell display ads in real time. The advertisers can instantly bid for ad space every time an internet user lands at a publisher’s web site, for showing their ads to that user.

The New York based company provides publishers the ability to catch the best prices for their ad inventory using Google’s DoubleClick Ad Exchange, Yahoo’s Right Media, OpenX and other ad exchanges.

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Google’s NFC-Powered Digital Wallet: Room For Your Shopping Lists, Credit Cards … And Complete Trust

May 30th, 2011

We’d heard several rumors, each adding a little detail, but now we know it all: Google’s just revealed its digital Wallet solution, based on near field wireless tech in its Android-powered smartphones. It’s not just about reinventing the good ol’ plastic magnetic strip credit card, it’s actually about changing nearly everything about shopping–”tomorrow’s next best shopping experience.” It’s a partnership with Mastercard’s PayPass system, with Sprint and Citibank along for the ride, and it should be a workable solution all around the world for users, wherever PayPass is accepted.

Over 70% of people use their credit cards online for shopping, said Google’s VP of Commerce Stephanie Tilenius, a situation radically different from just a few years ago, but e-commerce is still just 8% of overall retail even while it’s due to surpass a trillion dollars in 2013. Real store shopping rules the roost, then, but actual shopping is just not a “magical experience” and needs rebooting.

Google’s idea goes beyond replacing a credit card in your wallet with a wireless system in your phone–tallying with everything we’ve predicted about NFC-enabled shopping. Wallet, Google hopes, and the accompanying Offers system is “mobile, local, personalized, serendipitous, and open.” Giving an example of walking into a grocery store, Tilenius demonstrated that a Google Nexus S phone could pop up a grocery shopping list because it’s detected where you are. When you’d collected the goods, you’d pay at the checkout merely by tapping your phone to the sensor, and the transaction happens instantly, along with loyalty point awards and so on.

The system supports multiple cards (by default Citibank to start with) but there’s provision for other providers cards which are all securely stored along with PIN data, and there’s also a Google pre-paid credit card which you can “top-up” by using other payments systems. Special offers are also targeted at you, based on your previous shopping history at the store–a trick which leverages Google’s vast databases and expertise in targeted advertising–and ultimately Google thinks you’ll put “everything” in its Wallet, including digital editions of your driving license and car keys. Google stressed this is a real system, not a proof of concept, with over 300,000 PayPass installations and retailers integrating the tech right now. (Jack Dorsey, are you listening?)

And then comes “Offers,” a system to partner the Wallet and add in the extra functionality that makes it a real reinvention of shopping. Offers has been around for a few months and is, basically, Google’s attempt to steal Groupon’s–and maybe Facebook Deals’–business. While much of clients’ interactivity with Groupon happens at home, on a PC with printouts for vouchers and so on, Offers is going to be more about being mobile and tapping into the rich data stream generated by your shopping habits–Tilenius noted Offers would be delivered as a daily email (very much like Groupon) but also through apps. And unlike Groupons coupons it all happens in a single move when you pay for the product you’re saving cash on, via Wallet. Plus, as Google demonstrated onstage, there are novel new shopping ideas enabled by this system, like NFC-tagged posters which you’d tap your phone on to collect a coupon.

To appease security and privacy worries, Google’s Nexus S phone has a hardware level secure encryption chip, and to prevent your card data from being scanned just when you’re walking along (a very 21st Century version of pickpocketing) there’s no transmission of your data until you’re at a cash desk and have “unlocked” your Wallet app. How this translates to Google’s plans to make Wallet “open” for other systems to interact with, we’re not sure.

And, again, it’s likely no accident this all comes on the heels of Square’s upgrade. And we could always speculate that Google’s announcement on an average May day has something to do with Apple’s plans for NFC in its upcoming 2011 smartphone, plans we can only guess about.

Update: As part of it’s Q&A session, Google’s confirmed that field trials of Wallet will happen in New York and San Francisco before a bigger roll-out, and you can sign up at the Wallet website to learn about availability. It’s also highlighted that it’s taking a back-seat role in the transactions, and never gets your credit card details–that all happens between you, the retailer and your bank.

Plus you actually don’t have to have an NFC phone to use the free Wallet app…which leaves us bemused as to how that tech will work. That won’t be too much of a problem for long, because Motorola, HTC and Samsung all have Wallet-compatible NFC phones on the way.

Launch retail partners include The Container Store, Bloomingdales, Subway, Guess, Footlocker and others using Google’s “SingleTap” system, and Coca Cola, CVS Pharmacies and a few more using PayPass.

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EBay, PayPal sue Google over trade secrets

May 30th, 2011

NEW YORK (Reuters) – EBay and its online payment unit, PayPal Inc, on Thursday sued Google Inc and two executives for stealing trade secrets related to mobile payment systems.

The two executives, Osama Bedier and Stephanie Tilenius, were formerly with PayPal and led the launch on Thursday of Google’s own mobile payment system in partnership with MasterCard, Citigroup and phone company Sprint.

The suit highlights the growing battle by a wide range of companies from traditional finance to Silicon Valley trying to take a major stake in what has been described as a $1 trillion opportunity in mobile payments. The mobile phone is seen as the digital personal wallet of the future.

The eBay suit said Bedier worked for nine years at PayPal, most recently serving as vice president of platform, mobile and new ventures. He joined Google on Jan. 24 this year.

Tilenius was at eBay from 2001 to October 2009 and served as a consultant to the company until March 2010. The suit says Tilenius joined Google in February 2010 as vice president of e-commerce.

Bedier is accused in the suit of having “misappropriated PayPal trade secrets by disclosing them within Google and to major retailers.”

The suit accused Tilenius of recruiting Bedier, thereby breaking a contractual agreement with eBay. It also claims Bedier attempted to recruit former colleagues still at PayPal.

Ebay said PayPal and Google worked closely together for three years until this year on developing a commercial deal where PayPal would serve as a payment option for mobile application purchases on Google’s Android phones.

It said Bedier was the senior PayPal executive leading and finalizing negotiations with Google on Android during this period.

It also claimed Bedier transferred up-to-date versions of documents outlining PayPal’s mobile payment strategies to his non-PayPal computer just days before leaving PayPal for Google.

“By hiring Bedier, with his trade secret knowledge of PayPal’s plans and understanding of Google’s weaknesses as viewed by the industry leader (PayPal), Google bought the most comprehensive and sophisticated critique of its own problems available,” the suit said.

Google spokesman Aaron Zamost said the company had not yet received a copy of the complaint would not be able to comment until it has had a chance to review it.

Google and PayPal have done battle in the recent past in online payments via computers with the launch of Google Checkout in 2006, but Checkout has had a minimal impact on PayPal’s market dominance.

The suit was filed at Superior Court of the State of California, county of Santa Clara, Case No: CV20l863.

(Reporting by Yinka Adegoke, additional reporting by Jennifer Saba; Editing by Gary Hill, Bernard Orr and Matt Driskill)

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Apple, Google, Amazon, And Microsoft Make Up 4 Of The Top 10 Most Admired Companies

April 18th, 2011

Every year, Fortune magazine (where I started out as a reporter) comes out with its list of the Most Admired Companies in the world. In truth, it doesn’t really change much from year to year. Apple, once again for the fourth year in a row, is No. 1, as it should be. The company single-handedly created an entirely new class of touch computing with the iPad last year, and is on it’s way to becoming the most valuable company in the world.

Google is No. 2 (although, confusingly, it’s overall score of 8.22 is higher than Apple’s 8.16—it turns out that those are their industry scores not their separate Top 50 scores, a spokesperson explains, even though they are labeled “overall scores”). And Amazon comes in at No. 7. Microsoft hangs on at No. 9. So four of the top 10 companies are from the technology industry. And IBM is No. 12. After that, the list becomes a mixed bag, and even a little questionable. Cisco, Intel, Netflix, eBay, Sony, and Oracle also made the list. Netflix totally deserves to be there and maybe Cisco, but the others just seem to grandfathered in. Where’s Yahoo?

Actually, before you put too much credence into this list, however, Goldman Sachs also made the list at No. 25. Yes, that Goldman Sachs, the one that turned out to be too big to jail for its culpability in the financial crisis and is spending $3.4 billion in legal fees just to defend itself this year alone.

Here are the Top 10 Most Admired companies according to Fortune:

1 Apple
2 Google
3 Berkshire Hathaway
4 Southwest Airlines
5 Procter & Gamble
6 Coca-Cola
7 Amazon.com
8 FedEx
9 Microsoft
10 McDonald’s

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